So, Typhoo may be doing this social video competition again. Rules may change and the current entries will become retro relics. When entering the competition I visited a local top-secret Liverpool shrine and asked the Typhoo Guru for help to get me far. I managed to get him to dish out ten top tips for the new generation of Typhoo Social Video entrants. Meet… the Typhoo Guru!
Hallo! I am the Typhoo Guru and here are my words of wisdom, just for you. I’d ask you to come closer and whisper them into your ears, but you can’t get through, you just can’t reach me. After all this is just a screen.
1. Read the brief. The brief may change the next time the competition rears its stinking caffeine head, but you must read every word. Well most of them. The more you read, the more you can fit it closer to what they want. Or what you think they want.
2. Research. The brief should contain some video examples. These are a great place to start, but I would delve even further into the world of You Tube. A place of random dancing, clever plots and Remi Elevator videos. The more you see, the more you can differentiate while keeping core components on what makes these videos successful. I can’t see them myself though, as I have tea bags for eyes.
3. Be realistic. So unless you are going to make those explosions yourself, don’t do it. Though if anyone can pull of a Typhoo video with explosions in it, that would be a clear winner. By far. They make my tummy tingle.
4. Be prepared for change. If you get through stage one, feedback is provided on what to do next. Take heed and be ready for your cute video of a cat getting silly on tea to change into a dangerous gritty video of detective Hummingbird on the prowl for Typhoo thieves. That idea is a freebie, take it if you want.
5. Be Swift. There isn’t much time to get everyone together and this thing filmed. Grab what you need the minute you make it through. Go to friends first in which you have faith and trust, then branch out and recruit. Social sites are one way to grab people, and the drama and film segments of the uni will be sure to help. If you can find your way inside the building. Like something out of a grind house horror. I took a trip through there once and came out with only one foot. Also be prepared to pay for a place to film, though remember the budget isn’t going to drive numbers in. Good will is something.
6. Improvising Can Happen. You may now have an even better storyboard than the one you submitted and some people willing to take part, but be prepared for the worst. There is never a guarantee the people will come and while you should have established a small set of loyal assistants to do the technical stuff you can’t, you may have nothing to film. If this happens fear not, there is always a way you can make changes on the spot, and what you find on the day may even enhance things. Who’d have thought my follower would find hats and maracas on the day? He certainly didn’t, and I had ceased caring about what he would find or wouldn’t by this point. I am a harsh guru. If all else fails, film someone drinking tea in a lift. Bound to be a success. You can’t actually have that one though.
7. Leave time to edit. Try and get everything filmed with a week left to edit. Editing can be an unruly process and you never know what could go wrong. Like the music man bailing at the last-minute so someone else has to step in. Or if your editor is attacked by a bear the day before and he no longer has any arms to edit. That would be a disaster
8. It isn’t over till it’s over. With the video finished, it is time to relax. Not! Promoting it is the next stage and you must ask everyone. Ask your friends, ask your family, ask your teachers, ask your strangers on the street. The more who see it the more it spreads. The more it spreads, the more people will care. It isn’t the final say, but if you can get your video travelling around the world there is something right about what you’ve made. Unless everyone hates it. Then I feel for you I really do.
9. Watch out for conveyor belts. Seriously. They are dangerous!
10. Don’t let it take over. This is the big one, the most important tip I’ve left till last. Remember, this is just a competition. Getting the chance to make the video and have it spread onto the net by Typhoo is a reward in itself, and to get stressed and frustrated is the wrong way to go about it. I didn’t tell my last follower this, and he drove his head into a wall. Thankfully he had a stupid hair cut which prevented any damage. But if he kept cool, the process would have been much nicer.
And the guru bows out. Follow his words and you may get far.